Appside Lead Agency — Privacy Policy

1. Introduction

This Privacy Policy (the “Policy”) describes how Appside Lead Agency / Appside Leads, operated by Appside Technologies LTD, Company No. 516620085 (“Appside”, “we”, “us”, “our”), collects, uses, discloses, and protects personal and business information obtained via our website, forms, and marketing systems (collectively, the “Services”).

2. Information We Collect

a) Business Contact Information

Name, company, title, business email, phone, and details submitted when requesting a partnership or consultation.

b) Marketing & Campaign Information

Lead volume, target geos and demographics, budgets, KPIs, creative preferences, and technical integration needs.

c) Technical & Analytical Data

IP address, device/browser data, referring URLs, session metrics, and on-site interactions collected via cookies, pixels, and analytics tools.

d) Consumer Lead Data (Campaign-Specific)

Information voluntarily provided by consumers via consent-based landing pages (e.g., name, phone, email, ZIP, debt amount) strictly for generating and validating Leads for authorized Partners.

3. How We Use Information

• Evaluate and manage B2B relationships and partnership requests;
• Create, optimize, and deliver performance marketing campaigns;
• Verify, validate, and deliver consumer Leads to authorized Clients/Partners;
• Provide analytics, attribution, and performance reporting;
• Comply with applicable legal and regulatory obligations; and
• Improve the quality, security, and functionality of the Services.

4. Data Sharing & Disclosure

We may share information: (i) with service providers (hosting, analytics, CRM, validation) under confidentiality; (ii) with authorized Partners solely for campaign fulfillment and consistent with consumer consent; (iii) when required by law or legal process; and (iv) in connection with corporate transactions subject to appropriate safeguards. We do not sell or rent information to unrelated third parties.

5. Lawful Basis for Processing

Processing is based on one or more of: performance of a contract, compliance with legal obligations, and Appside’s legitimate interests (e.g., fraud prevention, analytics, service improvement).

6. Data Security

We apply administrative, technical, and organizational measures—including encryption in transit, access controls, and monitoring—to protect information. No system is entirely secure; we disclaim liability for incidents beyond our reasonable control.

7. Data Retention

We retain information only as long as necessary for the purposes outlined in this Policy, to meet legal requirements, or to maintain business records. Upon request, and where legally permissible, we will delete or anonymize personal data.

8. Cookies & Analytics

Our site uses cookies, tracking pixels, and analytics tools to analyze traffic, measure performance, and enhance user experience. You may adjust cookie preferences through your browser settings; some features may be limited as a result.

9. International Data Transfers

Data may be processed in Israel, the United States, or other jurisdictions where we and our providers operate. Where required, we implement appropriate safeguards for cross-border transfers.

10. Your Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, restrict, or object to processing of your personal data, and to withdraw consent. To exercise these rights, contact leads@appside.app. We may verify identity and will respond in accordance with applicable law.

11. Children’s Privacy

Our Services are not directed to children under thirteen (13), and we do not knowingly collect personal data from minors.

12. Policy Updates

We may modify this Policy periodically. The “Last Updated” date at the top of this page reflects the latest version. Continued use of the Services after updates constitutes acceptance of the revised Policy.

13. Contact Information

For privacy inquiries or data requests: leads@appside.app
Appside Technologies LTD — Company No. 516620085